AI
Elevado is built for the future. We rethink production norms with hybrid workflows, combining craft and AI. Our tools are secure, responsible, and always in the hands of artists - keeping your brand one step ahead.
Cannes Gold Lion
Industry Craft 2025
Hidden Eye Test
1001 Optometry
AI Artist: Prospex Park
Agency: VML Sydney
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Hidden Eye Test is an award-winning OOH campaign created with VML Sydney for 1001 Optometry.
At first glance, the posters appear to be ordinary fashion ads for glasses - but look closer, and hidden within each image is a real eye test. Using generative AI, we blended optical illusions to turn a standard eye exam into a compelling visual experience. Designed to engage passersby on the street, the campaign encourages people to check their eyesight in the moment - and proved that eye tests don’t have to be boring.
The project won a Cannes Gold Lion for Industry Craft in 2025.
Summer Walker
Directors: Lacey Duke & Harriet
Pretty Bird & See You Later LA
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Digital Design Atlas: Spring 2024 Issue, "Inside Reflect's World: A Deep Dive into Cutting-Edge Digital Creations"
Lumo Gallery: On Display Spring 2024
Perfumehead
A unique collaboration with Perfumehead and Prospex Park, who was asked to create artwork for the fragrance ‘Cosmic Cowboy’
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100% of profits benefit The Art of Elysium mission of healing through art.
Cosmic Cowboy is The Sunset Strip in the ’70s. Neon and smokey clubs. Rich, mysterious notes of galbanum, cinnamon bark, and cacao. A smokey aroma of decadent amber, tobacco leaf, black musk, and hot bodies. Intensity when you want to let go.
“MASCULINE, SEXY AND NOSTALGIC” - Esquire
“LIKE A FULL NIGHT OF DEBAUCHERY BUT ONLY THE GLAMOROUS PARTS” - Allure
Studio Fishtank
An AI imagined version of Elevado studio - swimming with ideas.
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Director: Rupert Cresswell
Music: Roedelius
Gone Fishing
A nautical narrative short generated in AI, written and directed by Prospex Park.
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Director: Prospex Park
Music: Will Bates
Allies Of Skin
In store visualization for Allies’ Multi-peptide & GF advanced lifting serum.
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100% AI generated video showcasing the multi-peptide serum’s effects at a molecular level deep in the skin.
Prospex Park
Award winning AI Artist Prospex Park.
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As an acclaimed artist, Prospex re-imagines cultural touch points like the Western frontier, suburban Americana, and cosmic landscapes through a unique blend of handcrafted techniques and cutting-edge AI.
His collections, including Frontier Drops, have been exhibited in prestigious galleries across Tokyo, London, and Los Angeles and featured in publications such as The New York Times, Ad Age, and i-D.
With a distinctive cinematic quality, Prospex’s work explores myth, artifice, and cultural narratives, earning him a reputation as a groundbreaking voice in contemporary art.
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